The challenge that thrills me the most in design is branding. In the simplest way possible, in the smallest space, with only black and white to work with, communicate a concept, personality and mission.
The main challenge with Game On Girl was to find an image that communicated ‘gaming’ to everyone. For that, I started with a shield and cross bones. In addition, the brand should identify Game On Girl as a unique concept. The initials “GOG” were perfect for branding because I could play with the symmetry of the three letters simply by turning the last ‘G’ backwards.
Regina stated early on that her favorite color was purple, which was excellent for a superhero/gaming theme.
I focused on imagery to do with ‘gaming’ and ‘girl’. The astrological symbol for female ♀ made it into the design early on. We liked where things were going with the “GoG” and female symbol but I tried to create as many concepts as possible to pit them against each other.
I started thinking about anything that represented ‘geek’ or ‘gamer’, including old-school representations.
The complicated BAM! logo.
The super hero shield and cape.
I still really love this one with the old arcade machine styled ‘G’s and the ‘o’ shooting stuff.
Loved the idea of a meeple but it focused too narrowly on tabletop gaming.
I was really into graffiti and tattoo design at the time. We loved this but it’s not right for a brand.
I’m really very proud of how the Game On Girl brand turned out. It has so many of the qualities you want in a good brand: memorable, eye-catching, flexible, and customizable.