Yeah! The Female Market Exists. Sort of

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Yeah! The Female Market Exists. Sort of

I’ve charged my way over here because I was unable to leave a comment on a USA TODAY news article without having a Facebook account. I don’t know the point in that and, since it makes me furious, I’m going to quicky move away from a rant about trying to understand it.


October 1, 2012, USA Today, “Women display growing clout in mobile video games”, Mike Snider

Here are the comments I couldn’t leave on your article, Mr. Snider:

“And women gravitate to games that were designed for the (mobile) platform because they are much more intuitive to them.” – Travis Boatman, senior vp of mobile at Zynga

I’d love a clarification of this statement by Boatman. Are mobile games more intuitive to women than men (maybe) or are mobile games more intuitive to women than consoles (No)? What is he basing this on?

“Even though early marketing efforts for the upcoming Wikipad tablet have been aimed at “the serious gamer,” Wikipad’s messages as the Oct. 31 release date nears for the Android-based device will skew toward women, says CEO James Bower.”

Wow. Clarification needed again. This sounds to me like the “serious gamer” does not mean women. What is a serious gamer according to Bower? If almost 50% of console gamers are women (47%) and 60% of mobile gamers are women wouldn’t it appear that women are the serious gamers? This is really an unfortunate choice of words for James Bower.

“What we are finding is tapping into that female client is more important than ever before,” says EEDAR analyst Jesse Divnich. “It really is changing the face of gaming.” -emphasis added

What has changed: “tapping” into that female client or the “female client” is changing the face of gaming? I want to give Divnich the benefit of the doubt here but, let’s take it the way he said it. The female client has always been there so finally tapping into it is going to change the face of gaming. Women have been waiting a long time for the face of gaming to recognize and acknowledge that the female client has money and is a serious gamer.

I want to give kudos to the big wigs for waking up but it appears to me that they are still bringing preconceived notions into the evaluation of their data. Yes, women are a big part of your $$$ market but when you try to answer the question as to why, you appear to be guessing.

Rhonda has a BS in Mathematics and Computer Science and is a self-taught graphic designer. She considers herself a geek*wildcard because she has a little bit of experience in everything.

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